How it works
Contact us to discuss a plan for your winery.
Send us the wines you’d like immortalized in music. We recommend starting with your five favorites.
Pianist Forest Mountain Lion composes each wine’s sound signature, and we send you the recordings for your approval. If you approve the recordings, each will cost $100 to license indefinitely.
We’ll help you create your website’s “Wine As Music” web page which will display your sound signatures.
We can provide beautiful bespoke materials, with QR codes that link to your web page.
Pique the interest of potential customers by displaying your wines’ sound signatures on your website, and provide something special for wine club members and tasting room guests.
We’ll help you create your “Wine As Music” web page
The heart of the Vinisthesia experience is a page on your website displaying your wines’ sound signatures. We’ll provide everything you need, including standard text to include, the audio player code for each sound signature, and poetic descriptions for the sound signatures. If you prefer, we can even create the page for you.
See an example page below:
We’ll help provide materials
These materials make it easy for customers to access your Vinisthesia web page.
On the shelves
Neckers: Make your bottles stand out on the shelves with necker tags to intrigue potential customers and invite them to listen to the wine while they shop.
For your tasting room
QR code cards: Each winery’s cards feature different artwork, making them highly collectible.
Countertop posters to place on the bar and tables.
More ideas
Include QR code postcards inside each box of wine
Create a special Vinisthesia tasting room flight
Send an announcement to your email list, or make it exclusive just for wine club members
Invite guests to the tasting room to taste and listen to a new release
Invite local press and food blogs to try the experience
Include your QR code on your tasting room menu or the wine label
Anything you can think of! Have another idea for how to use Vinisthesia? Let us know! Wineries came up with most of these ideas.
Add-ons
Enhance your customers’ Vinisthesia experience:
Eternal Sound Signatures: An extended 20-minute classical improvisation based on one wine’s sound signature. These can be played as an ambient loop in the background in your tasting room or on your website. According to Clark Smith’s Postmodern Winemaking, providing music matched to your wines in your tasting room is proven to dramatically boost sales.
Become a Featured Winery: Wine lovers are increasingly coming to Vinisthesia to find the next artistic winery providing the Vinisthesia experience. As soon as you become a Vinisthesia customer, your winery will be listed on our website, but you can set your winery apart by becoming a Featured Winery, listed at the top of our central listening page, plus you’ll be featured in our quarterly email newsletter.
Hand-penned sound signatures in music notation: These notated abridged sound signatures can be include in your materials or as gifts.
Live performances: Host a tasting or wine launch event with a live piano performance of Vinisthesia sound signatures.
About the composer
“I have come to believe that, like music, every wine contains a specific emotion. Through Vinisthesia, I’m bottling this emotion in music and sharing it with the world. For me, the best part is demonstrating that we’ve all been getting the same emotions from wines without realizing it. It brings people together to realize some of our deepest experiences are exactly the same.”
Forest Mountain Lion began composing and studying piano at a young age, and earned a degree in Music Composition for Orchestra from the University of Oregon.
Growing up in the heart of Oregon wine country, Forest found he could hear music each time he tasted a wine; the wine’s highs, lows, and character through time translating to the piano’s full range of notes and chords.
He is also currently playing his original music around the Willamette Valley with a trio of acoustic musicians; more information at forestmountainlion.com